So you’ve started a business and now you want to know how to move beyond just buying and selling to forming strong ties with your customers and building a community of loyalists who love and spread the word about you. Then you have to give your customers a little more than products. You need to infuse a little heart and soul into your business. This book will show you in simple words how to move beyond merely buying and selling to building a Legacy Brand that attracts a strong community of brand loyalists and brand evangelists who will gladly exchange value for value which is what every business owner ultimately desires.