Tour Operations Management explores the planning, organization, and execution of travel and tourism services within the global tourism industry. The book examines the structure and functions of tour operations, including product development, pricing, marketing, logistics, and customer service. It also highlights the relationship between tour operators, travel agents, and other stakeholders in the tourism supply chain. Emphasis is placed on operational efficiency, sustainable tourism practices, and the use of technology in managing tours. By integrating theoretical concepts with practical case studies, the book provides readers with a comprehensive understanding of how tour operations are managed to ensure customer satisfaction and business profitability.
Tour Operations Management explores the planning, organization, and execution of travel and tourism services within the global tourism industry. The book examines the structure and functions of tour operations, including product development, pricing, marketing, logistics, and customer service. It also highlights the relationship between tour operators, travel agents, and other stakeholders in the tourism supply chain. Emphasis is placed on operational efficiency, sustainable tourism practices, and the use of technology in managing tours. By integrating theoretical concepts with practical case studies, the book provides readers with a comprehensive understanding of how tour operations are managed to ensure customer satisfaction and business profitability.
