Your research work does not have to be confined to just the academic community. The purpose of research can span far beyond proffering solutions that refine status quo practices and improve our communities' way of life.
Suppose you believe the research work you do is meaningful enough to contribute to the society on a local and global scale. In that case, it is in everyone's best interest that you present your findings in a newsworthy way.
Start with the end in mind: Identify the sector you intend to reach. If you know you want to do research that furthers insights into a specific field or industry, you should be familiar with the people that make up the population. You must have a good understanding of the nuances, vocabulary and process within that sector since you will be writing and presenting your findings in a way that appeals to them.
Presenting your findings: When your research is completed, you should summarize your findings in a way that shows how it impacts the daily lives of the people within that sector. If they cannot understand the relevance to their lives, they will remain uninterested.
Do not save the best for last: Any experienced journalist will tell you to put the best, most exciting part of the News first. What is the most interesting, shocking or relevant part of your work? Highlight it and put it and make it your headliner. Do not tuck it in the middle or save it for last.
Is it still News? The whole concept of News is that the information is relatively New. If the information is already well known or has already made its way into the public domain, it might no longer be newsworthy. If you have a fresh angle or perspective to already public information, you can lead with that.
Verified source: Every responsible news outlet would want to verify that the information to be publicized is from a credible source. You might want to build your reputation as a qualified researcher or authority in your field by contributing to reputable journals and joining respected research communities.
We hope you can use these tips to create and publish newsworthy research that improves communities and increase your impact. Know any other tip? Please share with us in the comments.